One of the latest trends in the brewing of coffee and other drinks has been the introduction of butter to sweeten the bitter coffee bean and remove the many toxins and damaging chemicals found in milk and sugar. One of the main exponents of the use of butter has been Bulletproof Coffee creator Dave Asprey, a former Silicon Valley executive who was inspired by a trip to Tibet and a butter sweetened tea he claimed made him feel healthier and more alert. Asprey has been working on an increase in sales for his Bulletproof Coffee brand as he pushes forward the healthy benefits of the drink and the growing number of coffee shops the brand are opening up in California and across the US.
Asprey admits that the initial change to butter sweetened coffee that he feels has altered his outlook on life and removed a fog he had felt covered him for years as he invested large sums of money in medical tests to determine the cause. Bulletproof Coffee is made from toxin free beans that are used as the base of each drink to which grass-fed butter is added along with MCT oil and an optional hit of collagen. MCT oil is the choice of founder Asprey because the inclusion of coconut oil made his coffee drinks taste too much like a tropical drink.
Bulletproof Coffee is taking an all around approach to the drinks they are creating as Asprey recommends his customers skip breakfast and instead use his butter sweetened coffee as their morning meal. At over 400 calories the coffee is a meal in itself and Asprey has claimed his own IQ has been improved by 20 points by simply removing the toxins in coffee, milk and sugar from his diet. The newly opened Bulletproof Coffee stores include soothing lighting and a vibrating platform to stimulate the bones and muscles of customers. Asprey and his followers are quick to state the benefits of the drink and feel this can become a major part of any healthy diet.