An excellent article in Business 2 Community (B2C) explained how companies and businesses, often unfairly, receive a bad reputation. The article highlights the story of a man flying United Airlines who watched as baggage handlers carelessly threw his prized guitar from baggage loading vehicle to the plane’s loading ramp. After his contacts with United had met dead ends and his claims for adequate compensation were denied, he wrote a song,United Breaks Guitars. The song went on to be a YouTube hit and United went on a downward spiral losing 10 percent of its stock value. This article in B2C points out that any one part of a business’ organization can be the reason for losses of catastrophic proportion to that business’ net worth.
Some business owners, presidents, and managers demand a positive outlook and a pleasant demeanor from all employees when dealing with customers and feel that the customer who is often wrong should be treated like the customer is never wrong. There will always be that small percentage of customers who are never happy with anything. They complain to vent any dissatisfaction with a product or service. There is always a small amount of buyer’s remorse, but some customers get out of control. In this case, services offered by internet reputation repair services can help. Companies like The Search Fixers can see to it that damaging customer reports do not overwhelm the true quality of the reputation of your business when they fix bad reviews.
Every business person has at least one story of an unreasonable customer, who let a small slight or problem fester into an insurmountable and often violent situation. Some of these customers can become dangerous not only to the online reputation management of the business but can cause physical damage to the business as well. We often hear of a used car lot having a fence, or a sales building crashed into by a car, which that same lot recently sold to a customer. This dangerous type of customer behavior is the fear of many business owners. Any person who would allow his damaged feelings to accelerate to become the impetus for an act of personal terrorism is a risk to society.
The Search Fixers’ reputation management consultants perform all their services in-house and guarantee results. They are also offering a discount for the first month of service.
Like The Search Fixers on Twitter @TheSearchFixers
The annual online marketing conference Impact15 starts later this week in Las Vegas, Nevada. The conference allows industry leaders to network and share best practices and techniques in the field. Participants will also get an up close look at the latest online marketing technology.
Among the speakers at the conference will be Darius Fisher, the president of Status Labs. Fisher’s presentation is entitled “Why the First Page of Google Search is the New First Impression.” Fisher will discuss the importance of taking a proactive approach to managing one’s online presence.
Status Labs is a leading online reputation management firm that works with individuals and businesses to protect their digital profile. Status Labs helps suppress negative reviews and other harmful online content by creating positive content that occupies the first page of a Google Search or other online searches.
Negative content on the internet can cause more than just embarrassment. Fisher notes that “As an executive or a business owner, what shows up in your search results affects your bottom line.” A negative entry that reaches the first page of a search result can take customers away from the website that a company has worked so hard to create. Fisher and his colleagues at status labs are the cyber equivalents of the public relations “fixer” that prevents negative information about their clients from spreading.
Like other aspects of digital marketing, online reputation management is constantly evolving. Search engines regularly update their algorithms to produce the most relevant results. In addition, there has been a proliferation of online review and social media websites that allow people to write negative content about their subjects that often ranks high in search engines. The changing digital landscape requires online reputation management firms and their clients to adjust their strategies in order to maintain a positive online presence.
Fisher’s presentation will discuss the most effective ways for both individuals and corporations to protect their online reputation. The presentation will include case studies that examine how clients use online reputation management services at all stages of a public relations crisis.
Fisher, a graduate of Vanderbilt University, worked as a political consultant and copywriter before co-founding Status Labs. With offices in Austin, New York, and Sao Paolo. the company serves politicians, athletes, and Fortune 500 companies. The company has over 1,500 clients in 35 countries.