Image Recognition: Latest Tool In e-Commerce and Retail Marketing

One area that image recognition (IR) technology is showing immediate promise is in the field of e-commerce and retail marketing. Although the technology is not perfected by any means, retailers and e-commerce sites have been quick to jump on the bandwagon, so to speak, and are aggressively waiting for further development in this latest advance of image recognition.

Having started its evolution fairly recently, when iOS took off in the public and tech sectors, IR basically consisted of being able to perform “exact match” visual searches from one’s mobile device such as an Apple iPhone.

Making It Simple To Understand

Two applications provided at the start of this technology best illustrate what is being conveyed on many fronts in e-commerce and retailing markets. One application, for instance, was taking a digital photo of a particular wine that a person enjoys. Then, having obtained all the pertinent information and price comps from the bottle’s photo, one simply orders the item online.

Likewise, a second application example would be taking a picture of a person’s open refrigerator. Having a virtual photo shoot of everything inside of the refrigerator, the items are then ordered online through the person’s favorite grocery store’s website.

Taking Image Recognition To The Next Level

Today, hi-tech image recognition-oriented companies, such as industry leader Slyce, major on knowing how to exploit a shopper’s experience. Moreover, they have succeeded in integrating IR technology with a retailer’s or e-commerce site’s brand app for mobile websites–using four different platforms.

For example, perhaps a certain dressy skirt for a special occasion has caught a lady shopper’s eye. Whether at work, on the street or at school, the interested consumer simply takes a digital picture. Next, the shopper is led to a matching pair of shoes with the exact size, style and color that best suits the skirt she first saw.

Image Recognition Today

While there are many apps in the market that offer near similar features, none has yet been perfected. Nationally known retailers, such as retail giant Macy, already have joined the landscape using this kind of technology–perfected or not.

Using its own Macy iOS app, shoppers simply upload their pictures, find similar products on Macy’s website and immediately make a purchase. The app was tested across other available Macy products, including home d├ęcor and home furnishings, with over 84 defined categories.

Some industry experts report that while the technology is still really in its infancy, it will take approximately five years before it enters the global consumer market for the general public.