WEN cleansing conditioner: does it really perform?

When it comes to haircare products, Chaz Dean’s is a name to be conjured with according to the beauty website Guthy-Renker. This Los Angeles-based hair stylist to the stars has developed a holistic philosophy of beauty care that promises to introduce a totally new approach to the way we style and care for our hair. Insisting that products containing harsh chemicals such as ammonia and peroxide are totally to be rejected, Chaz Dean has come out with a line of cleansing conditioners designed to replace shampoo and conditioner.

The flagship of his beauty line is WEN by Chaz Dean. Touted in infomercials and praised by a host of celebrities in ads galore, WEN claims to be detergent-free, utterly healthy for the hair, and able to clean, detangle, condition, and provide body for styling, all in one product. WEN cleansing conditioner comes in several “flavors,” including cucumber aloe, lavender, fig, and tea tree, each designed for a specific hair type.

The hype around Wen makes it sound great. But does it work? A recent article at Bustle.com (http://www.bustle.com/articles/136320-i-used-cleansing-cleansing-conditioner-on-my-fine-hair-heres-what-happened) gives a qualified positive response: WEN by Chaz cleansing conditioner works well, but with some restrictions.

Intrigued by the amazon.com ads and determined to see if Wen would make a difference for her thin hair, author Emily McClure, a self-described “haircare fanatic,” undertook to try WEN Fig for a week. Her goal was lustrous, bouncy, shiny locks with a lot of body. Like most of us, Emily has a busy life and a packed schedule, and couldn’t impose laboratory conditions on her experiment; however, she not only carefully recorded her results but also provided a series of selfies to substantiate her finds.

In the course of her week’s experiment, Emily found that WEN cleansing conditioner gave her very satisfactory results, but only if she used it in her morning showers and on a daily basis. If she used the cleanser at night, or skipped a day, her hair felt greasy and heavy.

Judging from Emily’s photos, WEN by Chaz does what it claims to do, and does it well.