Whitney Wolfe Herd recently revealed that she is taking on more than women empowerment in dating. She wants to help women advocate for themselves in their careers as well. She discusses this in her Refinery29 article “Whitney Wolfe Herd: How to Build a Workplace Where Women Can Thrive”.
The article reveals that the CEO and founder of Bumble started the company after seeing the discrepancy in gender roles in the dating world. She wanted to create place where it was safe for women to make the first move. On Bumble, if the woman doesn’t make the first move, the connection is lost. She is also expanding the company to help women feel empowered in business and friendship through the new verticals, Bumble BFF and Bumble Bizz. Bumble BFF allows potential friends to connect and Bumble Bizz helps women network with other like-minded people in the area.
Whitney Wolfe also wanted to create a culture inside the company that reflected this. She wanted to build a place where women were comfortable talking about salary and about career growth. When she first began the company, she only had three employees. All three were young women out of college, with little experience in the business world but plenty of gumption to make up for it. They used grassroots marketing strategies like using Wolfe’s dog dressed up in a bumblebee costume to gain attention on college campus. Since then, the company has grown into a billion-dollar business with 80 employees in five different countries.
As the business was growing, she noticed men were more likely to talk about a higher starting salary. She wanted to help women get to a place where they felt empowered speaking about it as well. The women would often feel guilty about asking for more, either during the starting salary discussion of the pay bumps. She created a place for women to discuss it when she made it a requirement in the semi-annual reviews. Whitney Wolfe believes the discrepancy is due to a confidence gap. In the current business culture, women were raised to believe it was impolite to discuss salary or to negotiate for higher wages. She also creates a place for her employees to have an honest discussion with their boss.
When I founded @Bumble, I didn't know what I was supposed to do. Just what I wanted to fix: the antiquated rules of dating. Thanks, @FitzTepper, for the story. > Whitney Wolfe Herd doesn’t care what she’s supposed to do https://t.co/hXeLSv0LdZ via @techcrunch
— Whitney Wolfe Herd (@WhitWolfeHerd) May 14, 2018