Eduardo Sirotsky Melzer has been one of Brazil’s most dedicated and successful business leaders since taking control of the majority of the organizational network created as part of his family’s successful RBS Group. Better known as Duda Melzer, the President of the RBS Group is the third generation of the Sirotsky family to lead the company since it was established in 1957 by Duda’s grandfather Mauricio Sirotsky Sobrinho; Duda has not simply settled on keeping the RBS Group moving in the same direction is has been moving in for a number of decades, but is instead bringing his own business experience to the fore in a bid to establish the family company as a major part of the global business world. Visit Valor for more info.
As with most of his choices, Duda Melzer took the advice of his family when embarking on his business career and headed to North America to complete his education and gain experience of the media and financial industries on a global scale. Not only did Duda complete his education at the respected Ivy League Harvard School of Business, but he also worked for a number of different companies that allowed him to gain experience of different aspects of a changing media industry. For more details check out Odiario.
In looking to turn the RBS Group into one of the world’s leading media companies Duda Melzer has drawn upon his experience with the nontraditional BoxTop Media company in the U.S. to move the company into a more digital focused area. Melzer has moved the news gathering organization of RBS away from traditional newspapers towards a Website and app focused approach to top class journalism; Duda Melzer has also used the newly established eBricks company the Sirotsky family use for investing to add a further level of digital technology investing to the people of the portfolio of the RBS Group.
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